Our Story

Our story

Our Personal Leadership Program was originally developed for corporate settings. The program was originally used as a management training tool to increase employees’ motivation for their work, both individually and as a team.

After seeing employees reach beyond their perceived capabilities, and grow significantly in job responsibilities as a result of the program,  founder and developer Peter Marshman OAM soon realised the benefit it could have on school-aged participants.

In 1997, Peter founded the charity Youth Opportunities Association (SA) Inc, with the aim of developing the leadership skills of young people and helping shape the future of young people experiencing disadvantage. His aim was to give young people the skills and tools to make positive life choices, breaking the cycle of long-term unemployment and disadvantage.

The first school-based Personal Leadership Program was delivered in 1998 to Year 10 students in two schools in Adelaide’s North, Salisbury and Smithfield Plains High Schools. The positive outcomes instigated further development and expansion across metropolitan and regional South Australia. Twenty-five years on, the Personal Leadership Program has been delivered in over 80 schools and organisations in metropolitan and regional South Australia, changing the lives of almost 15,000 young people – positively impacting their schools, families and communities.

With a renewed focus on developing emotional intelligence and resilience in young people, the Personal Leadership Program is more relevant than ever, giving tomorrow’s leaders the skills and tools they need to thrive in school, work and life.

With a renewed focus on developing emotional intelligence and resilience in young people, The Personal Leadership is more relevant than ever, giving tomorrow’s leaders the skills and tools they need to thrive in school, work and life.

Strategic Plan 2025-2027

“This 2025–2027 Strategic Plan marks an exciting new chapter in our journey dedicated to changing lives and transforming communities.” 

— Taicea Agnew, Chief Executive, Youth Opportunities 

Following a remarkable few years of growth, including diversification across our programs and services, we are taking the opportunity to review and refine our personal leadership programs and wrap-around services to ensure they continue to address the needs of vulnerable and at-risk young Australians.  

Over the next three years, our focus will be on deepening our understanding of the targeted support required by our school partners, enhance the quality of our services, and strengthen our connection with the communities we serve. 

Learn more with our annual report